AJU CONTINUUM
STILE Downtown Los Angeles Reopens Following Renovation
2026.06.01
STILE Downtown Los Angeles (“STILE”), operated by AJU Continuum, has reopened in June 2026 following an approximately five-month renovation.
Located in the heart of Downtown Los Angeles, STILE is a 13-story lifestyle hotel with 182 guestrooms. AJU Continuum acquired the property in 2019 and rebranded it under its own hotel brand in 2024. Built around the core philosophy of “Stay By Your Own Rules,” the hotel primarily targets guests with independent lifestyles, including creative professionals, digital nomads, and Millennial and Gen Z travelers.
The renovation goes beyond a simple facility upgrade, transforming of STILE into an integrated hospitality destination. The building, a designated Los Angeles Historic-Cultural Monument, retains its original 1920s Spanish Gothic architecture - now paired with an industrial-modern design concept led by the Design, Bitches team, creating a space where heritage and contemporary sensibilities coexist.
The redesigned property also brings together a range of interconnected experiences, including SparkHouse, a private creative hub; Somewhere Special, a rooftop pool and bar; and The Goodie Shop, a lifestyle retail space. Together, these elements are designed so that the stay itself becomes the experience. Through collaborations with Los Angeles-based brands and artists, as well as nearby cultural venues including The United Theater on Broadway, the hotel functions as a curated content platform.
An AJU Continuum official said, “STILE represents AJU Continuum’s philosophy of a content-driven lifestyle hotel,” adding, “We will continue to strengthen our competitiveness in the global market by delivering differentiated customer experiences.”